Over the coming days, I’ll be profiling companies that produce fitness software. Later on, more writeups will be given on the individual offerings put forth by these companies. So to start..

Company Name: FitLinxx

By the numbers: 500 installs; one million users

Claims: will increase retention rate by 36% and increase the ‘wow’ factor which will help attract new members. Also helps staff to monitor members before ‘dropouts’ occur.

Overview:

FitLinxx is the endorsed industry standard and recognized global leader for providing technology that helps people reach their fitness goals. FitLinxx helps users exercise properly and stay motivated to stick with their fitness programs. This, in turn, helps fitness centers to better attract and retain members.

FitLinxx is installed in over 500 facilities in the U.S. and Europe and is used by over one million exercisers. FitLinxx is endorsed by nearly every major commercial fitness equipment supplier, which have collectively certified the compatibility of more than 1000 models of fitness equipment for use on the FitLinxx Network.

Based on the dramatic success of its customers, FitLinxx has been listed in the Top 100 of the Deloitte and Touche Technology Fast 500 three times, and is the largest independent technology company in the fitness industry.

The Company, which has attracted over $50 million in venture investment to date, is headquartered in Stamford, Connecticut, with regional offices throughout the United States and European headquarters in the United Kingdom.

Product Detail:

FitLinxx is a computerized system that attaches directly to existing fitness equipment, adding an extraordinary “intelligent” dimension to the workout experience for the first time.

FitLinxx “learns” users’ programs, “coaches” them individually through their workout for better form, safety and confidence during every exercise, and “tracks” their progress over time.

On strength equipment, FitLinxx appears as an easy-to-read touch-screen display that’s attached to the machine. For cardiovascular equipment, each machine’s existing console is simply networked to FitLinxx. Users simply tap in their PIN to display their targets – FitLinxx then coaches them on speed, form, heart rate, etc., and tracks the workout session – every rep, set and step.

Behind the scenes, all the exercise machines are networked into a central database, providing exercisers and staff access to a wealth of information on individual progress and a unique set of motivational tools. The system can be accessed on workout-floor kiosks, at the staff computer station, or anytime/anywhere on the web.

By adding this unique mental edge to physical training, FitLinxx provides better results for exercisers and staff and higher attraction and retention rates for fitness centers. That’s an edge for everyone.

Questions to think about:

Do people use FitLinxx after the first 30 days? Does it keep people involved or is it just a ‘cool’ thing to have?

What are the limitations of the product? 

Support costs?